jclupis | Marketing Charts | Fri, 18 Dec 2015 14:00:41 +0000

Source: Pew Internet & American Life ProjectPew-Demographics-Video-Game-Players-Dec2015

    Notes: Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per results from a Pew survey. Interestingly, the variation in game playing is not too sizable when sorting by gender, race/ethnicity, and household income, although youth are far more likely than older adults to say they play games. When it comes to those who play games and self-describe as “gamers,” though, there are much larger differences by demographic group.

    For example, men (15%) are more than twice as likely as women (6%) to say the term “gamer” describe them well. Hispanics (19%) are more than twice as likely as non-Hispanic whites (7%) to say the same, while those with lower levels of education and lower household income are above-average in this regard. The age gap is also much greater, with the 18-29 bracket 11 times more likely than those aged 65 and older to self-describe as “gamers” (22% and 2%, respectively).

      Related: Teens’ Most Common – and Preferred – Media Activities

        About the Data: The results are based on a Pew Research Center survey conducted June 10, 2015 through July 12, 2015 among a national sample of 2,001 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia.