JC Lupis | Marketing Charts | Wed, 26 Aug 2015 13:30:38 +0000

Source: Pew Research Center’s Internet & American Life ProjectPew-Demographics-Social-Media-Users-Aug2015

    Notes: Facebook remains the most popular social platform, used by 72% of connected adults, reports the Pew Research Center as part of a recent study. The study breaks down the demographics of 5 major platforms, with some interesting results. Among the highlights: Pinterest’s continuing strong skew towards women; Instagram’s high usage among Blacks and Hispanics; and LinkedIn’s above-average adoption among higher-income respondents.

      Related: [Debrief] US Media Audience Demographics

        About the Data: The results are based on telephone interviews conducted March 17, 2015 through April 12, 2015 among a national sample of 1,907 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia.

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