JC Lupis | Marketing Charts | Tue, 29 Dec 2015 14:00:13 +0000

Source: Nielsen [download page]Nielsen-Demographic-Stats-US-Millennials-Dec2015

    Notes: Millennials (born 1977-1995; ages 21-38) represent 24% of the US population, according to data contained in a recent Nielsen report. Millennials tend to have lower incomes than the population as a whole, though almost 27% qualify as “upscale,” with at least $75,000 in annual household income. Separate data indicates that Upscale Millennials are more likely than Millennials overall to be homeowners (68% vs. 47%) and to be college graduates (51% vs. 30%).

    Some 57% of Millennials (and Upscale Millennials) have kids in the household, per the report. Upscale Millennials are less diverse than the Millennial generation as a whole, with 78% of the higher earners being Caucasian.

      Related: So How Many Millennials Are There in the US, Anyway? (Updated)

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