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Spencer Lanoue | User Testing | Wed, 09 Dec 2015 09:00:20 +0000

Our brains are sophisticated machines.

They’re capable of processing complex patterns, and they regulate every aspect of our very existence.

But even though we have intricate minds, we don’t want to think too hard—or too much—if we don’t have to.

The post Cognitive Psychology for UX: The Principle of Least Effort appeared first on UserTesting Blog.