Mobile commerce strategy launched by Starbucks across the UK

Mobile commerce strategy launched by Starbucks across the UK

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The coffee chain is starting a “click and collect” service throughout the United Kingdom.

Starbucks, a company already known for its massive successes with smartphone based payments, has now announced that it is launching a mobile commerce program that will allow its users to “click and collect” their coffees in the U.K.

It also revealed that it would be bringing in new powermats to all of its locations throughout the U.K.

The company stated that its customers will be able to benefit from the fastest WiFi speeds that are available through a retailer, in order to help to encourage customers to return to the coffee shops following a recent round of tax controversies. This massive coffee chain will be making an investment of £30 million into mobile commerce and other tech features of its business in the country in order to appeal to consumers who had been turned off following the news of its tax arrangements.

The mobile commerce features are being designed to give Starbucks even more draw for consumers.

starbucks mobile commerce marketingThe controversy that the company has faced started back in 2012, when the public discovered that it was making only low corporate tax payments within the country. Since that time, it has started to become profitable in the region and it is now working hard to convince customers to start returning in greater numbers and with greater frequency, through the user of a mobile ordering service for their coffee purchases.

According to the president of Starbucks Europe, Middle East, and Africa, Kris Engskov, “Today what we’re focused on is the customer and evolving the coffee shop experience.”

The new app for the company will offer an ordering feature that will allow consumers to simply click on what they want so that they can step up to the counter and collect the pre-ordered beverage. They can even pay for their purchases through the app so that the only thing they need to do at the counter is take the coffee that has been prepared for them. The service won’t even tap into the bandwidth for the customer’s data plan if they are within range of the fastest retail WiFi the country has to offer, which is what Starbucks says that it will be supplying to all of its locations.

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Chinese firms are finding success in mobile commerce

Chinese firms are finding success in mobile commerce

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Chinese companies are establishing dominance in the mobile space

A new report from Morgan Stanley shows that Chinese Internet companies are showing better performance in many aspects than their counterparts in the United States. In particular, Chinese e-commerce companies are finding significant success due to their greater focus on the mobile space. Mobile commerce is beginning to become more influential throughout the world, and Chinese companies are proving that they can perform better in this sector than companies in other parts of the world.

Alibaba sees 51% of its business come from mobile devices

According to the report from Morgan Stanley, approximately 51% of the business that Alibaba receives comes from mobile devices. Alibaba has become one of the most powerful names in the mobile commerce space and it has established a leading position in the mobile market. JD.com is also seeing success in the mobile commerce space, with 42% of its business coming from mobile consumers. Vipshop, an online discount retailer, is finding the most success in this field, however. The retailer has reported that 72% of its business comes from mobile devices.

US companies are having trouble finding success in the mobile commerce sector

China Map mobile commerceBy comparison, U.S. companies are struggling to generate revenue from the mobile space. Google, which has been working to establish dominance in the mobile commerce sector has reported that 30% of its search revenue comes from mobile devices. When it comes to mobile messaging applications, China is also ahead in the provision of comprehensive messaging platforms that have become favored by consumers.

Messaging apps in China offer more functionality than those in other parts of the world

Tencent’s popular WeChat application has features that are not present on other messaging platforms in the west. These features include the ability to share messages from other social media platforms, access newsfeeds, and locate nearby WeChat users. Mobile messaging apps in the U.S. lack such features, which significantly reduces their functionality and appeal to consumers. Tencent has also been working to introduce mobile commerce features into the WeChat platform.

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Apple Music streaming service launched

Apple Music streaming service launched

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The new service combines a number of options, including streaming, downloads, and internet radio.

The iPhone maker has now launched a new service called Apple Music that has been designed to place them in direct competition with Spotify. The launch took place in San Francisco at its annual developers conference.

This new music streaming service is the result of partnerships with rap super-celebrities Pharrell and Drake.

The new Apple Music service represents the company’s first steps into streaming music, despite the fact that it was essentially the creator of the downloadable music marketplace when it first opened up its iTunes store more than a decade ago (in 2003). At the conference, the company explained that it was making the service available to iOS based device users for a monthly $9.99 following a free trial period of three months.

Apple Music is also the result of the company’s acquisition of Beats, which it purchased a year ago in May.

Apple Music   iOS 8 iPhone mobile paymentsBeats is a company that was co-founded by Jimmi Iovine, music mogul, and Dr. Dre, the rapper. It was mean to be a music service that would revolutionize the industry and that would be operated by its experts in order to ensure that the hottest incoming artists would be able to experience the same level of benefit as artists who had already solidly established themselves.

Tim Cook, Apple CEO, explained that “Music is such an important part of our lives, and our culture,” and that “Apple Music will change the way you experience music forever.” The service will be available later in June to the users of Apple devices.

DJ Zane Lowe, formerly of Radio One, will be one of a number of different presenters who will be controlling and presenting the Beats 1 digital live radio station, which will be broadcasted from Los Angeles, London, and New York, to be heard around the world.

The U.K. has already been identified as an important market for streaming subscriptions, as there are currently an estimated 7 million people in that country who are paying for those services. That said, the digital download customer base in that country has dropped by 2 million over the last year. This helps to demonstrate the difference that Apple Music will be making within that shifting market.

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