Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

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European Display Ad Market Goes Programmatic

European Display Ad Market Goes Programmatic

Half of display ad spending in Europe last year was transacted programmatically, according to a new report from IAB Europe. That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad spending by year’s end. Europe seems to have lagged the US in its move… Read More »

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Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

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User Retention Still the Key Challenge for App Marketers

User Retention Still the Key Challenge for App Marketers

App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their existing user base (70% and 35%, respectively), according to a survey from InMobi [download page]. But focusing their marketing on acquisition may be ignoring their greatest challenge: user retention. Indeed, user retention and engagement emerges as the… Read More »

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Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations

Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations

YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers, according to a report from Strike Social. The analysis – based on YouTube campaigns managed by Strike Social during 2016 – found that view rates were higher among Baby Boomers than among younger generations, regardless… Read More »

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Online Shoppers Increasingly Using Mobile Devices to Locate Stores

Online Shoppers Increasingly Using Mobile Devices to Locate Stores

Mobile commerce now makes up more than one-fifth of e-commerce spending in the US, and that figure should continue to climb, as new data from UPS finds growing comfort with using smartphones for a variety of shopping needs including making purchases. The survey – fielded in early 2017 among more than 5,000 people who had… Read More »

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