Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t limited to pure e-commerce, which nonetheless accounts for 80% of grocery sales growth. US consumers have… Read More »

The post Digital Technologies Now Influence Most In-Store Grocery Sales appeared first on Marketing Charts.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

The post Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From. appeared first on Marketing Charts.

Bigger Than Video? Messaging to Influence Social Strategies, Execs Say

Bigger Than Video? Messaging to Influence Social Strategies, Execs Say

Video content has been gaining popularity in social media, with research recently showing that more social media marketers plan to increase their video efforts than any other social content type. But recent survey results from The Creative Group suggest that there may be a greater trend coming in social. In fact, the more than 400… Read More »

The post Bigger Than Video? Messaging to Influence Social Strategies, Execs Say appeared first on Marketing Charts.

Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes. Both figures are up from early 2016, though the changes are fairly marginal. The findings stand in apparent… Read More »

The post Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms appeared first on Marketing Charts.

W-O-M the Primary Way Attendees Learn About Events

W-O-M the Primary Way Attendees Learn About Events

Event organizers should pay special attention to viral marketing, argues XING Events in recent research [download page], which finds that attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means. This adds to the body of research supporting the massive influence of word-of-mouth, not only in event… Read More »

The post W-O-M the Primary Way Attendees Learn About Events appeared first on Marketing Charts.

Few Teens Think Ad Loads Are Too Heavy on Instagram or Snapchat

Few Teens Think Ad Loads Are Too Heavy on Instagram or Snapchat

Social networking users are most satisfied with site performance and least satisfied with the amount of ads on the sites, per recent research. But youth seem largely unfazed by ad loads, according to recent data released by Forrester Research. In fact, only about 1 in 10 teen (12-17) users of Instagram (11%) and Snapchat (11%)… Read More »

The post Few Teens Think Ad Loads Are Too Heavy on Instagram or Snapchat appeared first on Marketing Charts.