Studies Suggest Search Engines Top Amazon For Product Research

Studies Suggest Search Engines Top Amazon For Product Research

Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from Kenshoo and from Bing – call into question the concept that Amazon is used more extensively in product research than… Read More »

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Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

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W-O-M the Primary Way Attendees Learn About Events

W-O-M the Primary Way Attendees Learn About Events

Event organizers should pay special attention to viral marketing, argues XING Events in recent research [download page], which finds that attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means. This adds to the body of research supporting the massive influence of word-of-mouth, not only in event… Read More »

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Enterprise SEOs Finding the Most Success With Technical Onsite Optimization

Enterprise SEOs Finding the Most Success With Technical Onsite Optimization

Technical SEO beats content development, traffic analysis and link building as the most important allocation of resources for SEO specialists working for enterprise-level businesses (500+ employees). That’s according to a recent study [download page] from seoClarity, North Star Inbound and BuzzStream. The results are based on a survey of 240 SEO specialists, 100 of whom… Read More »

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1 in Every 3 Searches in the US is Conducted on the Bing Network

1 in Every 3 Searches in the US is Conducted on the Bing Network

Bing is “bigger than you think,” reports Bing Ads by way of a tweet last week drawing attention to its market share around the world. In fact, the Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.… Read More »

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5 Things to Know About E-Commerce Customer Retention

5 Things to Know About E-Commerce Customer Retention

Monetate has released its latest quarterly e-commerce benchmarks report [download page] covering Q1 2017, and this edition is packed full of intriguing data about e-commerce customer retention. Here are 5 takeaways from the report, which is based on an analysis of 2.5 million e-commerce sessions. 1. Close to 1 in 4 New Visitors Will Return… Read More »

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