People’s Perception of the Advertising & PR Industry Is Still Low, But Has Improved

People’s Perception of the Advertising & PR Industry Is Still Low, But Has Improved

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception, according to Gallup’s latest survey on industry perception. The computer industry – having for some time enjoyed a… Read More »

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Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

While Hispanics have median household income that’s about 20% lower than the overall median average, their sheer size means that they’re approaching $1 trillion in aggregate household income this year. That’s according to a new report from Geoscape [download page], which looks at multicultural trends in the US. The median household income for Hispanics this… Read More »

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Q1’s Top Ad Spenders in the US

Q1’s Top Ad Spenders in the US

Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was hardest hit (-9%), while radio and TV also saw modest declines. The report details the top-spending advertisers and market categories… Read More »

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8 in 10 People Say They’re More Likely to Trust Legacy Brands

8 in 10 People Say They’re More Likely to Trust Legacy Brands

As part of a survey about nostalgic purchases, Ask Your Target Market (AYTM) reveals that 8 in 10 adults in the US at least somewhat agree that they’re more likely to trust brands that have been around for a long time. As such, while legacy brands are often fighting off industry disruptors, the data indicates… Read More »

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