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Levi’s smart jacket is finally becoming available to consumers

Levi’s smart jacket is finally becoming available to consumers

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This wearable technology was first demonstrated quite a while ago and now shoppers can finally try it.

The Levi’s smart jacket was initially unveiled two years ago, and consumers have been waiting for their own chance to try it out. Now, the touch-sensitive fabric has been integrated into a jacket with a smart sleeve.

This clothing with a smart sleeve will be sold for about $350 for consumers who want tech right in their outfit.

The smart jacket sleeve is incorporated into the Levi’s Commuter Trucker jacket. It has an attractive and comfortable fit and has been receiving the nod from those who have tried it on. At the same time, simply tapping or swiping the left cuff can allow a wearer to control their paired smartphones.

What has yet to be determined is whether this convenience integrated into a jacket cuff will be seen as being worth $350 by consumers. The main target market for this product is individuals who commute to and from work or school on a bicycle. That said, there are also likely to be a few tech-lovers who also like the look of jean jackets who will want to get in on the action, too.

The new smart jacket is compatible with both Android and iOS based smartphones.

Wearable technology smart jacket levis project jacquardThe standard Commuter Trucker jacket produced by the company typically sells for about $148 without the smart sleeve. That said, Levi’s also pointed out that designer denim companies routinely sell jackets for $400 or more. In theory, this would place the new smart clothing in a competitive price range with the additional technology to offer above and beyond the jacket itself.

This wearable technology was produced using Google’s Project Jacquard technology. The idea is rather straight forward. It is a standard piece of clothing, a segment of which is made with touch-sensitive fabric that works in a way similar to a touchscreen phone or tablet.

Though the tech is the same for the smart jacket as it is for a touchscreen, what makes it striking is that it is sold in the form of a garment, instead of being a handheld gadget.

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Facial ID proves unpopular among consumers as a mobile payment security verification

Facial ID proves unpopular among consumers as a mobile payment security verification

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A new Juniper Research study revealed that over 40 percent of iOS users don’t want to use this security tech.

More than one in three iOS device users in the United States do not intend to use facial ID technology as a part of their mobile payment security. This, according to Juniper Research survey findings.

The findings suggest that Apple’s own customers may not feel comfortable with the new facial recognition tech.

Facial ID tech is among the latest Apple releases. However, its own customers seem to find voice recognition and fingerprint scanning far more appealing for mobile payments authentication. Among iOS users, 74 percent said they would be willing to use fingerprint scanning to authenticate a payment. Another 62 percent said they would be willing to use voice recognition. However, when it came to facial recognition, only about 40 percent said they were interested in using the tech.

The Facial ID and mobile payments verification survey involved 500 American and 500 UK participants.

iphone facial ID selfieThe survey also showed that Apple has experienced a contactless mobile payments growth rate of only 2 percent year over year in the United States. The majority of new users are among smartphone OEMs. In the United Kingdom, on the other hand, there was a growth rate of 12 percent.

Contactless mobile payments are expected to grow in both the U.S. and the U.K. That said, the majority of the usage growth will be driven by existing users, said the Juniper report on the survey. They found that 73 percent of Apple Pay users in the United States are expected to use the mobile payments option more frequently. However, only 39 percent of nonusers are expected to begin using contactless transactions.

Among those who do not use contactless payments (of all forms, not just those verified by facial ID), 32 percent have said that security is among their top concerns. This is a far higher rate of concern than that among those who already use the technology, where only 14 percent said they were worried about security, said Juniper. Similar trends are seen in mobile banking, where 30 percent of non-users are worried about transaction security but only 10 percent of users are worried.

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Google local library search results now result from ebook queries

Google local library search results now result from ebook queries

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The tech giant is making it easier for mobile device users to locate digital copies at nearby libraries.

A new Google local library search feature is making it simpler for readers to locate digital copies of the books they want and that can be found nearby. The tech giant announced this week that it has added the new feature and that it will show up in book title results.

Searching for books on Google already displays a special book listing separate from the query results.

Within the book’s description, a new Google local library search result feature will be displayed if it is available nearby. This feature becomes visible when the title is available in ebook form. The various local libraries that have the title available as an ebook are presented as a part of the “Knowledge Graph” cards from the search engine.

That card is already a part of the search engine’s results, typically appearing either directly above or to the right of the standard query results. Other information offered in the card includes a brief description of the book, the name of the author(s), the Goodreads Rating, its original publication date and its Google Books link.

The Google local library search results will include a list of the various nearby borrowing locations.

ebook reader Google local library searchThis option can be found within a “borrow ebook” section. Of the book information card. The search engine giant first introduced the feature this week. It included a display of these types of result in a Tweet on its official account. The screenshot featured a mobile search for an ebook version of a top children’s book title called “Mr. Lemoncello’s Library Olympics.”

The tweet on @Google stated “Calling all U.S. bookworms! Now you can take a look at what e-books are available to borrow at your local library, right in Search.”

The new feature is available to both desktop and mobile search users who conduct a query on Google Search in the United States. The new feature will help to make things easier for readers who struggle to find the titles they want in various lists of digital collections at library websites within their vicinities. Now, instead of having to shift through several pages to seek a title on library sites, the Google local library search feature can be used instead.

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Mobile marketing trends lead global ad spending growth

Mobile marketing trends lead global ad spending growth

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New research has revealed that by 2019, advertisers will put more money into smartphone and tablet ads than traditional media.

Mobile marketing trends are showing an extremely strong growth rate, to the point that ad spending for smartphone and mobile will soon be leading the way. This, according to a recently released forecast put out by the Zenith media measurement company.

It showed that mobile ad spending will rise by $27 billion – that is, a 34 percent growth rate – this year.

This suggests that this year’s mobile marketing trends will bring ad spend to $107 billion. The Zenith report considered mobile ads to be any type of advertising that would be delivered to smartphones or tablets. This included search, video, and display, among others. The growth rate in mobile advertising is driven by the regular and increasing use of smartphones and tablets by consumers to access the web. In fact, smartphones are also considered to be the leading driver in web traffic growth overall.

That said, while mobile marketing trends are leading the way, desktop advertising still holds strong at the moment.

texting mobile marketing trends Equally, while it may be up there, spending over desktop and laptop advertising channels is expected to fall by 3 percent or $2.9 percent. This will bring the total spend for that channel to $96 billion. Newspaper advertising spending will also consider its own decline. It is the channel seeing the greatest decreases, with a drop by $4.3 billion this year.

Overall, worldwide ad spending will rise by 4 percent overall, bringing the total to $558 billion by the close of 2017. The fastest growing individual form of advertising is online display ads. This includes those shown in online video, in-feed social media ads and other types of digital format.

Online ad spend has been increasing in weight from mobile marketing trends while losing that weight in more traditional areas such as television and print. By 2019, mobile ad spending is expected to reach $156 billion and will make up a predicted 62.5 percent of online advertising spending. It will also make up 26.4 percent of total marketing expenditure, said the Zenith report.

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Mobile fashion retail leaders appeal to smartphone toting consumers

Mobile fashion retail leaders appeal to smartphone toting consumers

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Throughout London Fashion Week, leading designers and retailers campaigned with m-commerce innovation.

New study results released during London Fashion Week showed that mobile fashion retail is stronger than ever before. Retailers and top design labels are using m-commerce innovation to improve the consumer experience.

The study was published in the 2017 Mobile Retail Report by Ampersand, a benchmarking report.

The purpose of the report is to rank and compare top high street brands in terms of their mobile fashion retail experience offerings. This includes everything from mobile website features to overall usability. Among the different criteria considered in order to assign the ranking were: mobile page speed, touch payments, placement of primary store locator option, geolocation function, faceted navigation, mobile web form usability, product zoom, mobile website based inventory checking at brick and mortar locations, and the availability of feature allowing for the later completion of various tasks, for instance saving shopping cart contents and creating wish lists.

The researchers named Burberry, Oasis, Warehouse and House of Fraser among the top mobile fashion retail brands.

mobile fashion retail The retailers ranked as most improved in mobile commerce offerings included Liberty, MiuMiu, Craghoppers and Asics. On the other hand, the brands rated at the very bottom among all the companies considered were: Laithwaites, Kiddicare, Dunnes Stores and Nespresso. They were the retailers deemed to have the largest room from improvement from their current offerings.

Ampersand has been working in a partnership with YouGov in order to better understand retailer m-commerce offerings as well as how consumers use their mobile devices for various activities throughout the shopping journey. YouGov conducted a consumer survey repeating previous research published in 2015. The new research was conducted in order to be able to compare today’s performance with that of two years ago.

What they found was that consumers are far more comfortable with mobile fashion retail shopping. It determined that since 2015, there has been a 22 percent increase in the number of consumers who purchased a product using a mobile device. There was also a 19 percent increase in the number of consumers researching products they intended to purchase in-store at a later date. Seventeen percent more had looked up a retailer’s hours and/or location and 14 percent more had used a smartphone for m-commerce purposes at least once monthly.

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Giant QR code promotes tourism in northern China village

Giant QR code promotes tourism in northern China village

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In the Chinese province of Hebei, in the city of Baoding created a massive quick response code.

A new Chinese tourism campaign has used 130,000 juniper trees to form a giant QR code that is viewable from the air. The quick response code was formed in a large tree field within a northern village.

The trees are shaped into a QR code that is completely functional and that is meant to boost local tourism.

Each of the giant QR code’s sides is about 745 feet long. The evergreen juniper trees are native to northeast Asia. They are each around 2.5 feet to 8 feet tall. While the QR code can be scanned, it isn’t necessarily easy to do. After all, it would require someone to be flying directly over it and with a barcode reader app open and ready to read the square at the right height. Still, once the barcode is scanned, the smartphone or tablet user is automatically directed to the village’s public WeChat tourism account.

The giant QR code is in the village of Xilinshui, which is a part of the city of Baoding in Hebei province.

juniper giant qr codeXilinshui has been working hard on developing its image and drawing visitors. In 2015, it was named “the most beautiful village in Hebei.” As a result of that title, it received a grant of $168,000 (1.1 million yuan) from the provincial government. It used these funds in order to further develop and renovate itself to boost its appeal even more.

The most recent component of that effort includes this unique PR stunt. The hope is to draw more attention than actual barcode scanners, as people are drawn to visit the quick response code from both the air and the ground.

The giant QR code is a part of a rapidly growing craze in China. There are many different businesses and organizations employing the barcodes for various reasons. These include everything from mobile payments to bike rentals and even displaying them on homes in remote villages in order to help local governments to better keep track of their own people. Making large sized QR codes has also become quite the phenomenon as advertisers, marketers and developers frequently attempt to break records in order to draw attention to their causes or products.

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