Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Social Media Seems Some Gains As A News Source, But Still Trails Traditional Platforms

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter, reports the Pew Research Center in a recent study, though slightly fewer than half (47%) do so at least sometimes. Both figures are up from early 2016, though the changes are fairly marginal. The findings stand in apparent… Read More »

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W-O-M the Primary Way Attendees Learn About Events

W-O-M the Primary Way Attendees Learn About Events

Event organizers should pay special attention to viral marketing, argues XING Events in recent research [download page], which finds that attendees are more likely to learn about events from friends and acquaintances (66%) than by any other means. This adds to the body of research supporting the massive influence of word-of-mouth, not only in event… Read More »

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Ad Agencies Abandon Print in Q2

Ad Agencies Abandon Print in Q2

Ad agencies continued a familiar theme in Q2, upping their digital ad spending by double digits (11%) year-over-year, according to Standard Media Index (SMI), which derives its data from agencies’ billings systems. National TV ad spend was relatively flat (-0.8%), with a divergence between broadcast (+4%) and cable (-4%) spending, per the report. SMI attributes… Read More »

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Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical Professionals

Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the Most Popular Info Sources for Technical Professionals

Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from an IEEE GlobalSpec Media Solutions study [pdf]. But the popularity of these sources differs according to the stage of the buy cycle, the report found. The following… Read More »

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US Online and Traditional Media Advertising Outlook, 2017-2021

US Online and Traditional Media Advertising Outlook, 2017-2021

PwC has issued its latest annual Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2021. [Editor’s note: If you’re interested in media trends, our latest study of Media Audience Demographics is for you! The report – available for purchase here – breaks down the… Read More »

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Global Ad Spend Forecasts: Key Markets & Media

Global Ad Spend Forecasts: Key Markets & Media

Global ad spending forecasts have been released by Zenith, MAGNA [pdf] and Dentsu Aegis Network [pdf] in the past week. Among the commonalities between the three forecasts is a projected slowdown in spending this year relative to last, along with some consensus that digital is set to overtake TV despite some disagreement as to when… Read More »

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