US Adults’ Daily Major Media Consumption Estimates, 2011-2017

US Adults’ Daily Major Media Consumption Estimates, 2011-2017

Source: eMarketer Notes: Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first time, with this attributed to fewer new mobile device users and a limit to the number of activities possible on mobile. Still, with […]

Trends in Key Mobile App Ad Metrics in Q2 2015

Trends in Key Mobile App Ad Metrics in Q2 2015

Source: Kenshoo [download page] Notes: Mobile application installs grew by 346% year-over-year in Q2, representing a significantly faster rate of growth than experienced during 2014, reports Kenshoo in a recent study. Ad spend (+293%) also saw rapid growth, though these metrics are at least in part affected by new entrants and titles tracked. Of note, […]

TV “Cord-Nevers” Seen Lighter Video Consumers

TV “Cord-Nevers” Seen Lighter Video Consumers

Various pieces of research – such as this one – have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it. Now, a new study [pdf] from Ericsson ConsumerLab adds to the body of research about the behaviors of different segments of video viewers, finding that […]

Smartphones Now Account For Half of US Adults’ Digital Media Time

Smartphones Now Account For Half of US Adults’ Digital Media Time

Source: comScore [download page] Notes: Connected adults in the US spent 49% of their digital time in March 2015 using smartphone applications (43%) or browsers (6%), reports comScore in a new study. In fact, adults’ share of digital media time spent with smartphone apps (43%) was greater than with desktops overall (39%), with tablet use […]

Smartphone Owners Primarily Rely on Computers for Shopping

Smartphone Owners Primarily Rely on Computers for Shopping

Source: Gallup Notes: US adult smartphone users are almost three times as likely to say they spend more time comparing prices and browsing products using a computer (62%) than to say they spend more time on these activities using their phone (21%), according to a recent survey from Gallup. The gap is even wider for […]

How Often Do US Smartphone Owners Check Their Devices?

How Often Do US Smartphone Owners Check Their Devices?

Source: Gallup Notes: Roughly half (52%) of US smartphone owners say they check their phone a few times an hour (41%) or every few minutes (11%), according to recently-released survey results from Gallup, with that figure rising to almost three-quarters (73%) of young (18-29) smartphone owners. Besides the age skew, the survey also finds men […]