Older Americans Gravitate to Mobile Device Use Over Desktops; App Market Remains Highly Concentrated

Older Americans Gravitate to Mobile Device Use Over Desktops; App Market Remains Highly Concentrated

We’re spending half of our digital media time with smartphone applications, reveals comScore in its latest annual US Mobile App Report [download page]. Interestingly enough, though, the findings suggest that little has changed over the course of the past year. Indeed, the 50% of digital time captured by smartphone apps this past June represents only… Read More »

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These Are the Smartwatch Functions People Use the Most

These Are the Smartwatch Functions People Use the Most

Smartwatch owners primarily use their devices for notifications/texts and as activity trackers, with 54% and 45%, respectively, doing so on a daily basis. That’s according to the latest data released by NPD’s Connected Intelligence, which also reports growing use of smartwatches to control various media. Specifically, roughly 1 in 5 smartwatch owners say they use… Read More »

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OTT Device Users Younger, With Higher Incomes Than Traditional TV Viewers

OTT Device Users Younger, With Higher Incomes Than Traditional TV Viewers

OTT device users are an attractive audience, reports FreeWheel in its inaugural “Signature Insights” study [download page]. The research looks specifically at over-the-top (OTT) devices, which have grown to exceed all other devices in premium digital video ad view share. Earlier this year, the Consumer Technology Association (CTA) reported that almost half of US adults… Read More »

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Here’s What Tech Device Ownership Looks Like in US Households

Here’s What Tech Device Ownership Looks Like in US Households

Smartphones are almost omni-present in US households, reveals Nielsen in a recent report [download page]. Indeed, 97% of Gen Z (2-20) and Millennials (21-37) live in households with a smartphone, as do 95% of Gen Xers and 86% of Baby Boomers. There’s relative parity in household ownership of these devices across generations, though others show… Read More »

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Demo & Geo Targeting Remain Most Popular for Digital Video Ad Campaigns

Demo & Geo Targeting Remain Most Popular for Digital Video Ad Campaigns

Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year, according to the company’s latest quarterly update [pdf]. That’s up from the past few quarters, although other targeting options remain more popular. Indeed, all of the campaigns running on the platform used demographic targeting,… Read More »

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People Take More Time to Read Emails on Mobiles Than on Desktops

People Take More Time to Read Emails on Mobiles Than on Desktops

Some 55% of emails delivered through the first third of this year have been opened on mobile devices, almost double the share from 2012 (29%), reports Return Path [download page]. The study, which relied on an analysis of more than 27 billion email opens between May 2016 and April 2017, also reveals that emails opened… Read More »

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