Top 25 Marketing Charts of 2015

Top 25 Marketing Charts of 2015

2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year’s biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: media and advertising […]

Email Marketers’ Most Important Initiatives in 2016

Email Marketers’ Most Important Initiatives in 2016

Source: StrongView [pdf] Notes: Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent Strongview survey, likely reflecting continuing gradual decreases in click rates. Improving segmentation and targeting ranks as the second-most important initiative for the email marketers surveyed, […]

What Mobile Device Owners Like the Least About Apps

What Mobile Device Owners Like the Least About Apps

Source: Quixey Notes: Mobile device owners are slightly more likely to say that they prefer to flip between several apps than to use a mobile web browser, per results from a recent survey from Quixey, which also finds preference to be shifting more towards apps than the web. When it comes to what respondents like […]

As the Mobile Market Matures, What’s the Outlook for Consumer Tech?

As the Mobile Market Matures, What’s the Outlook for Consumer Tech?

Mobile application usage – defined as the number of mobile application sessions, where a user opens an app and records a session – increased by 58% in 2015, reports Flurry in its latest annual report on app usage. While that represents solid growth for a maturing market, it’s down from a 76% increase in 2014 and after more […]

Digital Publishers’ Most Notable Media Trend of 2015

Digital Publishers’ Most Notable Media Trend of 2015

Source: Parse.ly Notes: The most notable trend in digital media last year was mobile overtaking desktop traffic, per results from a recent Parse.ly survey of hundreds of media companies around the world. (Of note, mobile surpassed desktop in terms of time spent on the internet back in 2013, per comScore data.) Yet with AdMonsters research […]

QR codes to make bike rental easy for G20 summit visitors in Hangzhou

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The city has been making efforts to simplify transportation for English speakers, including the use of quick response codes.
The G20 summit next September is going to be held in Hangzhou, China, and that city has been going to great lengths to help to make sure English speaking visitors will be able to get around with convenience, including by using QR codes as a kind of universal language.
In this instance, the quick response codes will be used to help visitors to rent bikes more easily.
The QR codes will be used so that, regardless of what language the individual happens to speak, it will be possible to scan the barcode with a smartphone or tablet. Once the barcode is scanned, the device is automatically directed to a mobile friendly website which provides instructions in the language of choice for that individual. This will help visitors to be able ...

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