What Motivates Smartphone Users to Download and Use Apps?

What Motivates Smartphone Users to Download and Use Apps?

Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps, details Google [pdf] in a study conducted with Ipsos MediaCT. But downloads don’t necessarily equate to usage, as 1 in 4 installed smartphone apps are never used, according to the research. The survey was conducted in September 2014 among […]

How Do Millennial B2B Buyers Research and Select Vendors?

How Do Millennial B2B Buyers Research and Select Vendors?

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus, according to a recently-released study [pdf] from IBM. While the two younger generations are also more likely to see the benefits of data and […]

How Are Marketers Optimizing the Customer Experience?

How Are Marketers Optimizing the Customer Experience?

Customer experience has been tabbed marketers’ most exciting opportunity this year, and a new study [download page] from Econsultancy produced in association with Ensighten indeed finds 41% of company marketers to consider customer experience optimization critical, with the vast majority believing this will result in higher engagement and conversion rates. So how are they optimizing […]

How Do B2B Marketers Choose Their Digital Channel Mix?

How Do B2B Marketers Choose Their Digital Channel Mix?

Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process, details Regalix in a recent study [download page] on B2B marketing analytics and metrics. While that’s an unsurprising result, it’s nonetheless interesting to see the relative order of criteria, which sees ROI fall […]

Consumers’ Expectations Continue to Grow. Which Brands Are Best at Meeting Them?

Consumers’ Expectations Continue to Grow. Which Brands Are Best at Meeting Them?

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace, reports a new study from Brand Keys. The 2015 Customer Loyalty Engagement Index (CLEI) study uses a proprietary survey-based research method to assign each measured brand a percentage score indicating the degree to which it meets expectations against a consumer-generated […]

Standards and browser compatibility

Browser compatibility is hard. Especially on mobile. If you thought things were difficult 10 years ago when there were only a handful of browsers to contend with, then thinking about the situation for mobile may make you dizzy or depressed. For now we live in a world...