Smartphone Users’ App Usage, by Race and Ethnicity

Smartphone Users’ App Usage, by Race and Ethnicity

Source: Nielsen Notes: While the number of applications used per month by adult smartphone users has remained steady over the past couple of years (26.5 in Q4 2012 and 26.7 in Q4 2014), time spent with apps has increased by 63%, from roughly 23 hours per month per smartphone user in Q4 2012 to about […]

Asian and Hispanic Households “Worth More”

Asian and Hispanic Households “Worth More”

Asian and Hispanic households will outspend non-Hispanic Whites over the remainder of their lifetimes, according to the latest annual “American Marketscape DataStream” report from Geoscape. This partly owes to longer household lifespans, as each group has a longer life expectancy and lower median adult age than Whites. Overall, an Asian household acquired today would have […]

Are Young People Watching Less TV? (Updated – Q2 2015 Data)

Are Young People Watching Less TV? (Updated – Q2 2015 Data)

The latest quarterly TV viewing figures are in, and with 4-and-a-half years’ worth of data to examine, it’s possible to see real trends emerging¬†in Americans’ traditional TV viewing habits. The short of it? Yes, youth as a whole are watching less traditional TV, to the extent that this article may soon need to be renamed […]

Top 10 Marketing Charts of the Month – August 2015

Top 10 Marketing Charts of the Month – August 2015

This month’s quick-hit set of top charts includes the following topics: email marketing’s influence; top email subject line keywords; mobile email engagement; search ranking factors; social platform user demographics; B2B lead acquisition channels; most engaging brands; biggest customer service irritants; customer reviews’ impact; and online video consumption. The PDF can be accessed here.