Millennial Men Are Exerting Greater Influence in the Beauty Market

Millennial Men Are Exerting Greater Influence in the Beauty Market

A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of new studies from YouGov and Engagement Labs. The research from YouGov – based off the responses of more than 12,750… Read More »

The post Millennial Men Are Exerting Greater Influence in the Beauty Market appeared first on Marketing Charts.

These Are the Smartwatch Functions People Use the Most

These Are the Smartwatch Functions People Use the Most

Smartwatch owners primarily use their devices for notifications/texts and as activity trackers, with 54% and 45%, respectively, doing so on a daily basis. That’s according to the latest data released by NPD’s Connected Intelligence, which also reports growing use of smartwatches to control various media. Specifically, roughly 1 in 5 smartwatch owners say they use… Read More »

The post These Are the Smartwatch Functions People Use the Most appeared first on Marketing Charts.

Almost Half the World is Now Online

Almost Half the World is Now Online

Some 48% of individuals the world over use the internet, meaning that internet use has more than doubled over the past decade. That’s according to the latest annual report [pdf] from the International Telecommunications Union (ITU), which also notes that a majority (53.6%) of households around the world now have access to the internet at… Read More »

The post Almost Half the World is Now Online appeared first on Marketing Charts.

Alcohol Drinkers Show Uptick in Preference for Liquor

Alcohol Drinkers Show Uptick in Preference for Liquor

Some 62% of American adults report drinking alcohol, down from 65% last year but well within the 55-71% range observed over the past 70-odd years, reveals Gallup in new survey results. Among alcohol drinkers, beer remains the beverage of choice, as it has since 2005, with 40% saying it’s what they drink most often. Interestingly,… Read More »

The post Alcohol Drinkers Show Uptick in Preference for Liquor appeared first on Marketing Charts.

Netflix Is A “Must Keep” TV Brand, People Say

Netflix Is A “Must Keep” TV Brand, People Say

For the first time this year, Solutions Research Group’s annual “Must Keep TV Report” has included the three major streaming services: Netflix, Hulu and Amazon Prime Video. And all three have immediately made their mark on the study, particularly Netflix. The subscription video-on-demand (SVOD) service placed 4th among the 77 brands measured. That means it… Read More »

The post Netflix Is A “Must Keep” TV Brand, People Say appeared first on Marketing Charts.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9 countries. Many shoppers also find that hearing music in stores lifts mood (81%) and helps them relate and connect to… Read More »

The post In-Store, Atmosphere Counts. And Shoppers Say That Music Helps. appeared first on Marketing Charts.