Are Marketers Using Insights Gleaned From Phone Calls?

Are Marketers Using Insights Gleaned From Phone Calls?

Few marketers and e-commerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content (40%) or off-site advertising (27%), according to results from an Econsultancy study [download page] produced in association with ResponseTap. The survey data also shows that fewer than half track the sales or lead value […]

US Smartphone Users’ Interest in Mobile Wallet Activities

US Smartphone Users’ Interest in Mobile Wallet Activities

Source: UPS / comScore [pdf] Notes: Among online shoppers, roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons, according to the latest annual Pulse of the Shopper study from UPS and comScore. Other mobile wallet activities currently used or in consideration by this […]

How Smartphone-Owning Millennials Expect Brands to Use Technology

How Smartphone-Owning Millennials Expect Brands to Use Technology

Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which examined respondents’¬†attitudes to technology and its use by brands, also finds that many expect brands […]

Weekend Reading, 11/14/2014

Weekend Reading, 11/14/2014

More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers, a sentiment shared by 65% in the UK, 92% in Brazil and 71% in China. That’s according to a recent study [download page] from Razorfish, which also found at least half of […]

Loyalty Rewards: Millennials Enticed by Hands-On Experiences

Loyalty Rewards: Millennials Enticed by Hands-On Experiences

Source: LoyaltyOne Notes: More than 8 in 10 US Millennials (18-29) report that they’d be more likely to shop with a grocer if they could redeem rewards or loyalty program points for a session or consultation with a chef or nutritionist, per LoyaltyOne’s research, with that figure being significantly above the overall general population sample […]