These Are the Smartwatch Functions People Use the Most

These Are the Smartwatch Functions People Use the Most

Smartwatch owners primarily use their devices for notifications/texts and as activity trackers, with 54% and 45%, respectively, doing so on a daily basis. That’s according to the latest data released by NPD’s Connected Intelligence, which also reports growing use of smartwatches to control various media. Specifically, roughly 1 in 5 smartwatch owners say they use… Read More »

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Almost 1 in 4 Adults Are Increasing Their Retirement Savings Contributions

Almost 1 in 4 Adults Are Increasing Their Retirement Savings Contributions

More working Americans – particularly young Americans – are upping their retirement contributions than were last year, finds a new report from Bankrate.com. The survey of more than 1,000 US adults indicates that 23% of respondents have stepped up their contributions this year compared to last. That figures to be the largest share upping their… Read More »

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Here’s Who’s Shopping Online for Groceries

Here’s Who’s Shopping Online for Groceries

Online grocery shopping is still nascent, but it’s responsible for 80% of grocery dollar sales growth and is making inroads with certain segments of the population. New survey data from Gallup explores the demographic groups who are most likely to be shopping for groceries online. Overall, 9% of adults report ordering groceries online for pickup… Read More »

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People in High-Income Households Spend 2X More Daily Than Those in Lower-Income Homes

People in High-Income Households Spend 2X More Daily Than Those in Lower-Income Homes

Self-reported daily spending by American adults reached $109 in July, the highest monthly average in almost a decade (since May 2008), per Gallup. The results are based on daily tracking surveys which measure self-reported “yesterday” discretionary spending – on items excluding household bills and major purchases. July marks the 6th consecutive month in which daily… Read More »

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Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

While Hispanics have median household income that’s about 20% lower than the overall median average, their sheer size means that they’re approaching $1 trillion in aggregate household income this year. That’s according to a new report from Geoscape [download page], which looks at multicultural trends in the US. The median household income for Hispanics this… Read More »

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OTT Device Users Younger, With Higher Incomes Than Traditional TV Viewers

OTT Device Users Younger, With Higher Incomes Than Traditional TV Viewers

OTT device users are an attractive audience, reports FreeWheel in its inaugural “Signature Insights” study [download page]. The research looks specifically at over-the-top (OTT) devices, which have grown to exceed all other devices in premium digital video ad view share. Earlier this year, the Consumer Technology Association (CTA) reported that almost half of US adults… Read More »

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