Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

HubSpot recently released a “2017 Demand Generation Benchmarks Report” [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how CPLs differ by company industry, revenue and size. Average costs-per-lead are very much dependent on the… Read More »

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Back-to-School 2017: Stats & Research Reference

Back-to-School 2017: Stats & Research Reference

Back-to-school (BTS) and back-to-college (BTC) spending are generally forecast to climb again this year, according to recent reports. Although it may seem late for a review of back-to-school trends, past research has shown that late August features the top shopping days. So what to expect this year? In this article, we’ll briefly summarize spending trends… Read More »

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Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That’s according to Return Path’s latest annual Deliverability Benchmark Report [download page], which looks at deliverability across countries and industries. During the 12-month period spanning from Q3 2016… Read More »

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Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

While Hispanics have median household income that’s about 20% lower than the overall median average, their sheer size means that they’re approaching $1 trillion in aggregate household income this year. That’s according to a new report from Geoscape [download page], which looks at multicultural trends in the US. The median household income for Hispanics this… Read More »

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Here Are Americans’ Top Financial Concerns

Here Are Americans’ Top Financial Concerns

American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident, reports Gallup in new survey data. A majority (54%) of the more than 1,000 US adults surveyed said they’re either very (30%) or moderately (24%) worried about this. That does represent an ease… Read More »

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Top 10 Marketing Charts of the Month – March 2017

Top 10 Marketing Charts of the Month – March 2017

This month’s quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials’ new media milestone; financial status, by generation; improving digital ads; obstacles to marketing analytics; CMOs and brand-building; corporate reputation drivers; and CX leader. Head on over here for your copy of the download.… Read More »

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