Few Teens Think Ad Loads Are Too Heavy on Instagram or Snapchat

Few Teens Think Ad Loads Are Too Heavy on Instagram or Snapchat

Social networking users are most satisfied with site performance and least satisfied with the amount of ads on the sites, per recent research. But youth seem largely unfazed by ad loads, according to recent data released by Forrester Research. In fact, only about 1 in 10 teen (12-17) users of Instagram (11%) and Snapchat (11%)… Read More »

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Almost Half of Teens & Millennials Discover New Video Content Through Social Media

Almost Half of Teens & Millennials Discover New Video Content Through Social Media

Word-of-mouth continues to be the leading way by which teens & Millennials (13-34) – as well as the greater population at-large – discover new movies, TV shows or other full-length video content. That’s according to a recent report [download page] from Nielsen, which compared the video discovery sources of younger Americans to the broader population.… Read More »

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The Average TV Show’s Millennial Audience is 8% Bigger Than We Thought

The Average TV Show’s Millennial Audience is 8% Bigger Than We Thought

Nielsen recently began measuring out-of-home (OOH) TV viewing, which takes place in areas such as airports, bars, and gyms. The research firm has now released some figures related to such viewing, finding that it provides a disproportionately large lift to TV programs’ young audiences. Overall, Nielsen reports that almost 60% of OOH viewing impressions come… Read More »

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Here’s What Tech Device Ownership Looks Like in US Households

Here’s What Tech Device Ownership Looks Like in US Households

Smartphones are almost omni-present in US households, reveals Nielsen in a recent report [download page]. Indeed, 97% of Gen Z (2-20) and Millennials (21-37) live in households with a smartphone, as do 95% of Gen Xers and 86% of Baby Boomers. There’s relative parity in household ownership of these devices across generations, though others show… Read More »

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The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these quarterly updates, you know by now that youth as a whole are watching less traditional TV.… Read More »

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Diversity in America

Diversity in America

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census Bureau data we analyzed shows that the “majority-minority” threshold has already been crossed… Read More »

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