Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large Companies Are Becoming More Dependent on Smartphone Traffic. Here’s Where Those Visitors Come From.

Large companies in the US are getting more traffic from smartphones and less from desktops and tablets, according to a new report from Adobe Digital Insights. As a result, mobile devices have grown to represent almost half of traffic to large companies as of the second quarter of the year, with smartphones alone contributing more… Read More »

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Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

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Data Suggests Desktops Actually Lead in Automotive Shopping

Data Suggests Desktops Actually Lead in Automotive Shopping

Mobile may be capturing the majority of digital media time and online ad spending, but when it comes to automotive sales, desktops should certainly not be forgotten, according to a study from DialogTech. In fact, mobile devices are responsible for only a minority (45.2%) of call conversions from manufacturer and local dealership websites. In other… Read More »

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Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations

Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations

YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers, according to a report from Strike Social. The analysis – based on YouTube campaigns managed by Strike Social during 2016 – found that view rates were higher among Baby Boomers than among younger generations, regardless… Read More »

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Older Americans Gravitate to Mobile Device Use Over Desktops; App Market Remains Highly Concentrated

Older Americans Gravitate to Mobile Device Use Over Desktops; App Market Remains Highly Concentrated

We’re spending half of our digital media time with smartphone applications, reveals comScore in its latest annual US Mobile App Report [download page]. Interestingly enough, though, the findings suggest that little has changed over the course of the past year. Indeed, the 50% of digital time captured by smartphone apps this past June represents only… Read More »

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Emerging Tech Trends: VR & Smart Home Devices Poised for Strong Growth

Emerging Tech Trends: VR & Smart Home Devices Poised for Strong Growth

The Consumer Technology Association (CTA) has released unit and sales growth projections for six major emerging technologies. The forecast envisions strong growth in unit sales of virtual reality devices, along with impressive revenue increases for smart home devices and drones, among others. The following lists some highlights from CTA’s projections. Unit Sales Of the 6… Read More »

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