European Display Ad Market Goes Programmatic

European Display Ad Market Goes Programmatic

Half of display ad spending in Europe last year was transacted programmatically, according to a new report from IAB Europe. That follows a prediction last year from Zenith that programmatic trading would account for a majority of global digital display ad spending by year’s end. Europe seems to have lagged the US in its move… Read More »

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Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

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User Retention Still the Key Challenge for App Marketers

User Retention Still the Key Challenge for App Marketers

App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their existing user base (70% and 35%, respectively), according to a survey from InMobi [download page]. But focusing their marketing on acquisition may be ignoring their greatest challenge: user retention. Indeed, user retention and engagement emerges as the… Read More »

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Few Marketers Prioritize Revenue Metrics Over Engagement Metrics in Measuring Social Media Success

Few Marketers Prioritize Revenue Metrics Over Engagement Metrics in Measuring Social Media Success

By far the biggest challenge for social media marketers is measuring ROI, according to a new Simply Measured report [download page], with the many also struggling to tie social to business goals. Faced with an inability to quantify revenues driven by social, few are using revenue and conversion metrics as their standards. In its latest… Read More »

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Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption Peaks

Mobile Forecast to Take Majority Share of Global Video Ad Spending Next Year As Fixed Device Consumption Peaks

Global ad spending on video will increase by 23% this year to $27.2 billion, predicts Zenith in its latest forecast. The forecast calls for video viewing on fixed devices to reach its peak this year. This year, fixed devices (smart TVs, desktops and laptops) will capture roughly 56% of global video ad spending, or $15.2… Read More »

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US Online and Traditional Media Advertising Outlook, 2017-2021

US Online and Traditional Media Advertising Outlook, 2017-2021

PwC has issued its latest annual Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2021. [Editor’s note: If you’re interested in media trends, our latest study of Media Audience Demographics is for you! The report – available for purchase here – breaks down the… Read More »

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