Studies Suggest Search Engines Top Amazon For Product Research

Studies Suggest Search Engines Top Amazon For Product Research

Several studies – such as this one – have suggested that the majority of online shoppers begin their retail research on Amazon, rather than a search engine. But two new pieces of research – from Kenshoo and from Bing – call into question the concept that Amazon is used more extensively in product research than… Read More »

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Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t limited to pure e-commerce, which nonetheless accounts for 80% of grocery sales growth. US consumers have… Read More »

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Audience Targeting Is More Successful on Mobile Than on Desktop

Audience Targeting Is More Successful on Mobile Than on Desktop

Mobile ads are reaching their intended audiences at a higher rate than desktop ads, a finding that may relate to desktops’ higher likelihood of having multiple users, according to a comScore report. In its analysis of US digital advertising in-target rates in Q2, comScore found higher rates on average for mobile (53%) than desktops (49%).… Read More »

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Millennial Men Are Exerting Greater Influence in the Beauty Market

Millennial Men Are Exerting Greater Influence in the Beauty Market

A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of new studies from YouGov and Engagement Labs. The research from YouGov – based off the responses of more than 12,750… Read More »

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Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations

Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations

YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers, according to a report from Strike Social. The analysis – based on YouTube campaigns managed by Strike Social during 2016 – found that view rates were higher among Baby Boomers than among younger generations, regardless… Read More »

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People’s Perception of the Advertising & PR Industry Is Still Low, But Has Improved

People’s Perception of the Advertising & PR Industry Is Still Low, But Has Improved

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception, according to Gallup’s latest survey on industry perception. The computer industry – having for some time enjoyed a… Read More »

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