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Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very satisfied” with their loyalty programs, up a couple of points from last year’s study, with financial programs earning the […]

Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Loyalty Programs Continue to Affect Shopping Behavior, Members Say

Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of respondents to the survey report being “very satisfied” with their loyalty programs, up a couple of points from last year’s study, with financial programs earning the… Read More »

The post Loyalty Programs Continue to Affect Shopping Behavior, Members Say appeared first on Marketing Charts.

Security Breach Would Cause Many Youth to Lose Faith in A Company

Security Breach Would Cause Many Youth to Lose Faith in A Company

Among the several implications of a security breach is customer loyalty. So how do so-called “digital natives” feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester Consulting on behalf of American Express finds that a security breach would cause more Gen Y and […]

Security Breach Would Cause Many Youth to Lose Faith in A Company

Security Breach Would Cause Many Youth to Lose Faith in A Company

Among the several implications of a security breach is customer loyalty. So how do so-called “digital natives” feel about breaches, having grown up in a world where they are increasingly commonplace? New research [pdf] carried out by Forrester Consulting on behalf of American Express finds that a security breach would cause more Gen Y and… Read More »

The post Security Breach Would Cause Many Youth to Lose Faith in A Company appeared first on Marketing Charts.

Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?

Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?

Airlines are enjoying the highest reported customer satisfaction score since 1995, according to the American Customer Satisfaction Index (ACSI). The index for airlines rose to 75 on ACSI’s 100-point scale, which is a 6-point boost over a 2-year period, and an improvement of 4.2% from last year. Despite relatively strong gains by a handful of airlines, a couple of […]

Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?

Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field?

Airlines are enjoying the highest reported customer satisfaction score since 1995, according to the American Customer Satisfaction Index (ACSI). The index for airlines rose to 75 on ACSI’s 100-point scale, which is a 6-point boost over a 2-year period, and an improvement of 4.2% from last year. Despite relatively strong gains by a handful of airlines, a couple of… Read More »

The post Travel Industry Satisfaction Climbs: Which Companies Are Leading the Field? appeared first on Marketing Charts.