B2B Buyers to Vendors: Stop and Listen For A Moment

B2B Buyers to Vendors: Stop and Listen For A Moment

If there’s something that really irks B2B buyers, it isn’t a vendor’s lack of understanding of the company, its needs, or even its industry. After all, those things can be learned or explained in the course of a discussion. But one thing needs to happen first: vendors have to listen, according to the second installment… Read More »

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Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG Shopping

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery shopping, as compared to 59% of adults overall, per the report. Seniors (46%) are the… Read More »

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Product Quality and Service The Key Levers in B2B Customer Loyalty

Product Quality and Service The Key Levers in B2B Customer Loyalty

B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty. In a new study [download page], Merkle reveals that product quality matters more than anything else to B2B buyers’ loyalty once they’ve established a relationship with a B2B vendor/supplier or joined its loyalty program. That… Read More »

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The Customer Experience is Ripe for Improvement, Consumers Say

The Customer Experience is Ripe for Improvement, Consumers Say

More than 8 in 10 people surveyed across 8 countries say they’d be willing to spend more for a better experience, according to Capgemini research [pdf]. But the study reveals a disconnect between executive and customer perceptions of companies’ customer-centricity. Indeed, in surveying executives at 125 companies and 3,372 of their customers, Capgemini found that… Read More »

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There Are An Estimated 3.8 Billion Individual Loyalty Program Memberships in the US. More Than Half Are Inactive.

There Are An Estimated 3.8 Billion Individual Loyalty Program Memberships in the US. More Than Half Are Inactive.

The number of individual loyalty program memberships in the US almost tripled in the decade spanning from 2006 (1.3 billion) through 2016 (3.8 billion), according to our review of COLLOQUY’s latest Loyalty Census report [download page] and its earlier versions. Here are 5 takeaways from the report. 1. The Rate of Membership Growth Has Slowed… Read More »

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Marketing Technologies Abundant; AI Use to Rise

Marketing Technologies Abundant; AI Use to Rise

It’s not only a growing variety of digital marketing channels seeing more widespread adoption. Marketing technology and tools are also in abundance, with upwards of two-thirds of marketing leaders surveyed by Salesforce Research [download page] professing the use of anything from analytics to social listening tools and automation platforms. In its latest State of Marketing… Read More »

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