SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

SVOD Originals = TV, Say Adults, Who Prefer the Netflix Programming Release Model

Online and offline TV models are blurring as traditional pay-TV operators launch standalone streaming apps to compete with entrenched services such as Netflix and Amazon Prime. And the majority of the public agrees that original content from subscription video-on-demand (SVOD) services should be considered TV shows, per research from YouGov. Indeed, a majority (54%) of… Read More »

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Millennial Men Are Exerting Greater Influence in the Beauty Market

Millennial Men Are Exerting Greater Influence in the Beauty Market

A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of new studies from YouGov and Engagement Labs. The research from YouGov – based off the responses of more than 12,750… Read More »

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People Want Emails to Sell With Information

People Want Emails to Sell With Information

If there’s one thing that people would like to change about the emails they get from brands, it’s to make them less about promotion and more about providing information. That’s according to a new study from Adobe, which surveyed 1,007 US white-collar adults who own a smartphone. When asked what they’d change about brand emails,… Read More »

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Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations

Analysis Suggests Baby Boomers Are More Engaged With YouTube Ads Than Younger Generations

YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers, according to a report from Strike Social. The analysis – based on YouTube campaigns managed by Strike Social during 2016 – found that view rates were higher among Baby Boomers than among younger generations, regardless… Read More »

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Millennials’ Most Essential Mobile App? It’s Not A Social One.

Millennials’ Most Essential Mobile App? It’s Not A Social One.

The mobile application that Millennials (18-34) are most likely to say they can’t go without isn’t Snapchat or Instagram. Not even close. In fact, it’s Amazon, according to a report from comScore [download page]. Indeed, more than one-third (35%) of 18-34-year-olds surveyed for comScore’s study indicated that Amazon is one of their top-3 “most essential”… Read More »

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Older Americans Gravitate to Mobile Device Use Over Desktops; App Market Remains Highly Concentrated

Older Americans Gravitate to Mobile Device Use Over Desktops; App Market Remains Highly Concentrated

We’re spending half of our digital media time with smartphone applications, reveals comScore in its latest annual US Mobile App Report [download page]. Interestingly enough, though, the findings suggest that little has changed over the course of the past year. Indeed, the 50% of digital time captured by smartphone apps this past June represents only… Read More »

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