Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

While Hispanics have median household income that’s about 20% lower than the overall median average, their sheer size means that they’re approaching $1 trillion in aggregate household income this year. That’s according to a new report from Geoscape [download page], which looks at multicultural trends in the US. The median household income for Hispanics this… Read More »

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2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech

2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech

Not surprisingly, Millennials (18-34) are more likely than the public at-large to typically be interested in the latest technology products, services and apps, according to data recently released by YouGov. Notably, though, Asian-American Millennials and Hispanic Millennials lead the way in emerging tech interest. Indeed, two-thirds (67%) of Asian-American Millennials surveyed agreed that they’re interested… Read More »

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The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these quarterly updates, you know by now that youth as a whole are watching less traditional TV.… Read More »

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Diversity in America

Diversity in America

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census Bureau data we analyzed shows that the “majority-minority” threshold has already been crossed… Read More »

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The State of Traditional TV: Updated With Q4 2016 Data

The State of Traditional TV: Updated With Q4 2016 Data

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years’ worth of data on Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these quarterly updates, you’re well aware that youth as a whole are watching less traditional TV. So […]

The State of Traditional TV: Updated With Q4 2016 Data

The State of Traditional TV: Updated With Q4 2016 Data

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years’ worth of data on Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these quarterly updates, you’re well aware that youth as a whole are watching less traditional TV. So… Read More »

The post The State of Traditional TV: Updated With Q4 2016 Data appeared first on Marketing Charts.