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Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Radio remains the leading “reach vehicle” for Blacks and Hispanics in the US, notes Nielsen in a recent study [download page]. However, the radio isn’t the only device being used for audio: with 81% of Black adults and 91% of Hispanic adults using smartphones on a weekly basis as of Q4 2016, these devices are… Read More »

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Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles (36%) and Dallas (35%). The data excludes broadband-only homes, which are estimated… Read More »

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Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

Hispanics Near $1T in Aggregate Household Income, Exceed $815B in Consumer Spending

While Hispanics have median household income that’s about 20% lower than the overall median average, their sheer size means that they’re approaching $1 trillion in aggregate household income this year. That’s according to a new report from Geoscape [download page], which looks at multicultural trends in the US. The median household income for Hispanics this… Read More »

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2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech

2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech

Not surprisingly, Millennials (18-34) are more likely than the public at-large to typically be interested in the latest technology products, services and apps, according to data recently released by YouGov. Notably, though, Asian-American Millennials and Hispanic Millennials lead the way in emerging tech interest. Indeed, two-thirds (67%) of Asian-American Millennials surveyed agreed that they’re interested… Read More »

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The State of Traditional TV: Updated With Q1 2017 Data

The State of Traditional TV: Updated With Q1 2017 Data

[By MC Editor, JC Lupis] Here we go again! The latest quarterly TV viewing figures have been issued by Nielsen, giving us 25 consecutive quarters of Americans’ traditional TV viewing habits to examine. If you’ve been keeping track of these quarterly updates, you know by now that youth as a whole are watching less traditional TV.… Read More »

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Diversity in America

Diversity in America

As marketers’ focus shifts from Millennials to Gen Z, here’s something to keep in mind: close to half (48.9%) of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone. Indeed, the recent Census Bureau data we analyzed shows that the “majority-minority” threshold has already been crossed… Read More »

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