Susanne Colwyn | Fri, 08 May 2015 12:02:00 +0000 | http://www.smartinsights.com/online-pr/influencer-marketing/influencer-marketing-research/

Research showing the importance of connecting with influencers to support your business goals

Reaching out to ‘influencers’ who will share your content and be Advocates of your brand is key. It’s about finding the influencers who fit your brand, resonate with your content, will be positive and have ‘authority’ where they are socially hanging out. At the same time, we must be realistic with who we engage with and what we can share. It’s not necessarily about following those with the greatest Klout or Followers – its relevance, credibility and fit for your business.

Theshelf.com‘s research highlights these key points and the importance of connecting with Influencers.

92% consumers trust influencers from third parties and influencers are supporting businesses in achieving their goals; whether it’s for SEO, Brand Awareness or to boost their sales.

Read further, to find out their 5 tips to driving a successful influential reach strategy.

The Influencer Marketing Infographic

For more indepth advise on how to plan yours strategy, download our E-Guide.