jclupis | Marketing Charts | Wed, 06 May 2015 13:30:01 +0000

Opera-Share-of-Mobile-Ad-Revenues-by-OS-Q12014-Q12015-May2015Source: Opera

    Notes: Last year in Q1 Android devices overtook iOS devices in mobile traffic on the Opera Mediaworks platform, and as of this past quarter they’ve now caught up in terms of mobile ad revenues (45.8% and 45.4%, respectively). But, iOS devices still lead in monetization: their share of mobile ad revenues is about double their share of traffic (45.4% vs. 22.3%), while Android devices’ share of revenues (45.8%) still considerably lags their share of traffic (65.2%). In fact, the iPad generates the highest revenue per impression of any device, with its revenue share more than 4 times its traffic share in Q1.

    Separately, the report notes that video advertising is growing quickly, with the video’s share of ad impressions growing from 2.5% in Q1 2014 to 12.8% in Q1 2015. US consumers appear voracious mobile video ad consumers: the US’ market share of video ads is 2.5 times higher than its total reach of users.

      Related: 4 Trends in US Online Advertising Spending