JC Lupis | Marketing Charts | Mon, 06 Oct 2014 12:00:35 +0000

Source: Nielsen [download page]Nielsen-Importance-Diversity-Advertising-Oct2014

    Notes: African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them, reports Nielsen. Diversity in advertising is particularly important to African-American adults in health care (82% feeling important), food (77%), fashion/apparel (76%) and media (75%), but not as important in the beverage and liquor (44%) category.

      Related: African-Americans Prove Particularly Receptive to Advertising

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