JC Lupis | Marketing Charts | Tue, 16 Sep 2014 13:00:55 +0000

Source: GallupGallup-Americans-Views-of-Business-and-Industry-Sept2014

    Notes: Just 37% of Americans have a positive view of the advertising and public relations industry, which puts it behind reputationally-challenged industries such as pharma and banking (each at 40%). With 33% of survey respondents having a negative view of the advertising and PR industry, the net positive rating for the industry is just 4%, on par with pharma as the 6th-worst among 25 measured. By comparison, the restaurant industry has the highest net-positive rating, of 60% (67% positive versus just 7% negative), while the retail (40%) and travel (37%) industries also have relatively good reputations.

      Related: Youth More Likely Than Their Elders to Have a Positive View of the Ad Industry

        About the Data: Results for the Gallup Work and Education poll are based on telephone interviews conducted Aug. 7-10, 2014, with a random sample of 1,032 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.

        For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level.

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