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jclupis | Marketing Charts | Fri, 15 Jan 2016 14:00:44 +0000

Source: Nielsen [download page]Nielsen-Weekly-Media-Use-by-Race-Ethnicity-Jan2016

    Notes: Black adults watch almost three times more TV on a weekly basis than Asian-American adults, says Nielsen in its latest Comparable Metrics report covering Q3 data. The report finds that while Black adults spend the most time on tablets (app and web), Hispanics are the heaviest smartphone internet consumers, outpacing the other races and ethnicities particularly in streaming audio and social networking time.

      Related: US Media Audience Demographics