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In store mobile commerce becoming increasingly desirable to consumers

In store mobile commerce becoming increasingly desirable to consumers

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Shoppers are looking for the ability to use their smartphones while in brick and mortar stores.

A new survey from International Council of Shopping Centers (ICSC) illustrates the appeal of in store mobile commerce to today’s consumers. Increasingly, shoppers are looking for the chance to use their smartphones, even while they shop in brick and mortar locations.

The mobile shopping experience brings an additional level of personalization and information.

As a result, consumers are looking to use those devices to further what they know about a product, brand or shop even when that item is sitting right in front of them on a store shelf. Respondents to the ICSC survey identified several capabilities they find desirable for retailers to provide.

For instance, 62 percent of the survey participants said they would enjoy the opportunity to access other sizes, colors or additional versions of a product that is available in-store without actually having to find a salesperson to discover the answer for them.

Many consumers are seeking ways to better understand products through in store mobile commerce.

in store mobile commerce shopping coffeeFor example, 55 percent of the survey participants would like to be able to see how home furnishings or accessories would fit and look within the space of their own home before they make a purchase. They would like to be able to use a virtual view of home furnishings to decide whether or not it would be right for the space they are considering.

Moreover, 54 percent of the participants would like to be able to use a store’s app to create a shopping list. Then, they want to be able to use that mobile app while in store so they can find where all the products are on the shop’s floor map.

Approximately 43 percent of consumers would like to experience personalized pricing for the items they will buy, based on their shopping patterns and demographics. Furthermore, 39 percent said they would be more likely to boost their shopping mall visits if they received alerts from stores that sell items they would like to buy.

Forty four percent of the survey respondents would like to obtain additional information about products through in store mobile commerce. They’d like to be able to learn more about a product’s materials or ingredients, for example, through a mobile app or display screen.

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Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t limited to pure e-commerce, which nonetheless accounts for 80% of grocery sales growth. US consumers have… Read More »

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Digital Technologies Now Influence Most In-Store Grocery Sales

Digital Technologies Now Influence Most In-Store Grocery Sales

Just over half (51%) of all in-store grocery sales in 2016 were influenced by digital technologies, tipping the scale with an 18% point increase over the prior year, according to a report [pdf] from Deloitte. As such, digital’s influence isn’t limited to pure e-commerce, which nonetheless accounts for 80% of grocery sales growth. US consumers have… Read More »

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Online Shoppers Increasingly Using Mobile Devices to Locate Stores

Online Shoppers Increasingly Using Mobile Devices to Locate Stores

Mobile commerce now makes up more than one-fifth of e-commerce spending in the US, and that figure should continue to climb, as new data from UPS finds growing comfort with using smartphones for a variety of shopping needs including making purchases. The survey – fielded in early 2017 among more than 5,000 people who had… Read More »

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Apple App Store removes applications made in Iran due to U.S. sanctions

Apple App Store removes applications made in Iran due to U.S. sanctions

For more Mobile Commerce news related articles.

The iPhone maker issued a letter to Iranian developers informing them that their offerings have been cut.

The Apple App Store has removed iOS applications made in Iran. The iPhone maker made this move in order to follow U.S. government sanctions against the Middle Eastern country.

According to Iranian app developers, they received letters informing them of the action, but no warning.

Dozens of developers said they were informed that the Apple App Store removed their applications. They were notified as it happened but were not warned in advance at any point. The letter explained that a U.S. government sanction against Iran required them to cut them from the brand’s app store.

Affected app developers were understandably dismayed. They argued that their products were removed overnight without having received any warning to allow them to prepare themselves. Some claim to have only just released newly updated versions with improvements, meaning a costly loss not only on the update but also from the frustration of app users who suddenly saw that the mobile application was no longer available.

Some developers attempted to appeal the decision from the Apple App Store, but to no avail.

Apple app storeThe letters from Apple to the mobile app developers cited the U.S. Office of Foreign Assets Control enforced sanctions requiring them to remove Iran made applications from the store. It explained that users are still able to access the apps they have already downloaded on their iPhones and iPads. However, they cannot download the apps anymore, nor will they receive updates for those apps through the App Store.

App developers in Iran are now scrambling to create versions of their applications that will function within the iPhone web browser in order to get around the removal of their apps.

Apple’s email to the developers stated that “Under the U.S. sanctions regulations, the App Store cannot host, distribute, or do business with apps or developers connected to certain U.S. embargoed countries.” It also went on to explain that they may one day be able to return their applications to the Apple App Store should the situation change. “This area of law is complex and constantly changing. If the existing restrictions shift, we encourage you to resubmit your app for inclusion on the App Store.” This letter’s authenticity has been confirmed by an Apple spokesperson.

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Store Brands Account for One-Fifth of FMCG Dollar Sales

Store Brands Account for One-Fifth of FMCG Dollar Sales

More than 8 in 10 American adults plan to buy private label in order to save money, according to recent research from IRI. Recent data from Nielsen [download page] indicates that some FMCG channels are benefiting more from private label than others. Overall, store brands accounted for 20% of FMCG dollar sales across channels during… Read More »

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People Have Mixed Feelings About In-Store Personalization Tactics

People Have Mixed Feelings About In-Store Personalization Tactics

RichRelevance has released its 3rd annual “Creepy or Cool” study examining consumer attitudes to retail personalization tactics. The study indicates that the majority of adults in the US would allow retailers to collect more customer data to improve the overall customer experience – though most of those with the caveat that the data would have… Read More »

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People Have Mixed Feelings About In-Store Personalization Tactics

People Have Mixed Feelings About In-Store Personalization Tactics

RichRelevance has released its 3rd annual “Creepy or Cool” study examining consumer attitudes to retail personalization tactics. The study indicates that the majority of adults in the US would allow retailers to collect more customer data to improve the overall customer experience – though most of those with the caveat that the data would have… Read More »

The post People Have Mixed Feelings About In-Store Personalization Tactics appeared first on Marketing Charts.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9 countries. Many shoppers also find that hearing music in stores lifts mood (81%) and helps them relate and connect to… Read More »

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In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9 countries. Many shoppers also find that hearing music in stores lifts mood (81%) and helps them relate and connect to… Read More »

The post In-Store, Atmosphere Counts. And Shoppers Say That Music Helps. appeared first on Marketing Charts.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9 countries. Many shoppers also find that hearing music in stores lifts mood (81%) and helps them relate and connect to… Read More »

The post In-Store, Atmosphere Counts. And Shoppers Say That Music Helps. appeared first on Marketing Charts.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

In-Store, Atmosphere Counts. And Shoppers Say That Music Helps.

The majority of American shoppers (84%) find that when stores play music, it makes for a more enjoyable shopping experience, according to The State of Brick & Mortar report [download page] from Mood Media, which surveyed 11,255 consumers across 9 countries. Many shoppers also find that hearing music in stores lifts mood (81%) and helps them relate and connect to… Read More »

The post In-Store, Atmosphere Counts. And Shoppers Say That Music Helps. appeared first on Marketing Charts.

Facebook Rewards QR codes provide in-store savings

Facebook Rewards QR codes provide in-store savings

For more Mobile Commerce news related articles.

The social network is aiming to show its stuff in terms of boosting traffic to brick-and-mortar shops.

A new Facebook Rewards QR codes feature test is now underway as a new form of mobile marketing. This advertising is designed to send more in-store shoppers to the checkout counter with items to purchase.

The reason is that the quick response codes are not only personalized but offer savings or bonuses.

When a consumer scans the Facebook Rewards QR codes, they are able to take advantage of discounts and offers when they purchase something at certain stores. Though this feature has yet to roll out, it has become available for certain users who have been selected to test it. This Rewards feature can be found within the main mobile app’s More tab.

The test has been designed to help better understand the way the QR codes might encourage in-store shoppers to head to a brick-and-mortar shop and make a purchase. At the same time, consumers are able to collect and redeem savings and rewards when they shop at participating stores.

The Facebook Rewards QR codes have the potential to be beneficial to shoppers, stores and the social network itself.

facebook rewards qr codesConsumers will be able to obtain free discounts from their favorite stores simply for being members of the social network. Moreover, stores are able to draw more people to their shops by way of the quick response codes, giving their revenues a shot in the arm. It can also give them the opportunity to develop a greater repeat customer base and to encourage word-of-mouth advertising.

Facebook itself also stands to gain as it could boost its appeal to both users and businesses seeking to use the Rewards to bring in new shoppers. Furthermore, Facebook can gain valuable data about consumers by knowing which QR codes are scanned, how they’re, who is using them, where and what they’re using them to buy. This can, in turn, improve the relevance of targeted advertising particularly within News Feeds.

The social network has been testing features like the Facebook Rewards QR codes since 2012. At that time, it began working with in-store discount ideas through its original Offers launch.

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Mobile product searches lead to more purchases in-store

Mobile product searches lead to more purchases in-store

For more Mobile Commerce news related articles.

A new report indicates that consumers that smartphone based product searches are affecting their shopping decisions.

Yieldbot recently conducted a study with Kantar Retail showing that consumers use mobile product searches to make in-store shopping decisions.

The study underscored the influence of smartphones on the decisions shoppers make in-store.

The research indicated that while word of mouth advertising from friends and family remains the top influencer when it comes to purchasing decisions, mobile product searches are increasingly influential. This implies that the impact of mobile marketing is also rising in its importance. The study did look into that component of the smartphone experience and determined that mobile ads are indeed outperforming the influence of social media as well as brand and retail information sources.

The goal of the study was to look into mobile product searches and marketing and their influence.

Mobile product searchesThe idea was to find out just how much of an impact those mobile activities and exposures are influencing the way consumers are shopping while in-store. Chris Copeland, president of Yeildbot, said the research helped them to evaluate the various forms of mobile marketing and the roles they play in the formation of consumer purchasing decisions.

“Everyone knows that mobile devices are gaining in influence. We wanted to help brands quantify that influence and provide guidance on how they can be relevant to consumers before they buy in-store,” said Copeland. He also pointed out that consumers give a higher priority to relevancy over everything else in their purchase decision making when it comes to the influence of advertising.

Among the categories examined by Yieldbot were everything from products purchased on a regular basis to those purchased only on occasion. Among those within the regular purchase category were items such as food, personal care products and home cleaning products. Those in the category of items less frequently purchased included things like electronics or clothing.

The research found that one in three shoppers acknowledged being open to other influences while they were making their purchasing decisions. This includes recommendations or discouragements from other people, advertising and other outside sources. Fifty two percent of millennials said mobile ads were their leading source of product information while another 48 percent said video ads were the most helpful in helping them to make their decision when conducting mobile product searches.

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Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older Millennials) and clothing/fashion (16% of Gen Z vs. 26% older Millennials). That’s according to an… Read More »

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Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older Millennials) and clothing/fashion (16% of Gen Z vs. 26% older Millennials). That’s according to an… Read More »

The post Gen Z Yet to Form Strong Retail Store Loyalties appeared first on Marketing Charts.

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older Millennials) and clothing/fashion (16% of Gen Z vs. 26% older Millennials). That’s according to an […]

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older Millennials) and clothing/fashion (16% of Gen Z vs. 26% older Millennials). That’s according to an […]

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older Millennials) and clothing/fashion (16% of Gen Z vs. 26% older Millennials). That’s according to an […]

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z Yet to Form Strong Retail Store Loyalties

Gen Z (18-20) consumers are less likely than older Millennials (28-37) to be loyal to a single store across a few retail categories, including for health and beauty items (19% of Gen Z vs. 34% of older Millennials), groceries (39% of Gen Z vs. 55% of older Millennials) and clothing/fashion (16% of Gen Z vs. 26% older Millennials). That’s according to an… Read More »

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