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Spencer Lanoue | User Testing | Fri, 21 Aug 2015 00:53:27 +0000

As marketers, we’re supposed to be great at running winning A/B tests.

We’re supposed to be able to run a test, put our feet up, and marvel at the success of the B-version.

Yet, it rarely works out that way

The post 7 Steps for More Effective A/B Testing appeared first on UserTesting Blog.