jclupis | Marketing Charts | Wed, 21 Jan 2015 13:51:53 +0000

YouGov-Brand-Buzz-Rankings-Millennials-Minorities-in-2014-Jan2015Source: YouGov

    Notes: While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials, according to YouGov’s segment rankings. Of note, while Nike didn’t crack the top 10 among the adult population at-large, it came in 5th among Millennials while taking the top ranking among African-Americans and the second spot with Hispanics. Also interesting: YouTube’s ranking among the Millennial generation (#4) was actually 2 spots lower its overall standing among adults. Meanwhile, Samsung enjoyed strong buzz scores among minority groups, coming in first for Hispanics and second for African-Americans.

      Related: Which Brand Attributes Matter Most to Millennials?

        About the Data: Brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”